The ecommerce arm of Dick’s Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a yearlong promotion to boost its digital business.
The spots, from filmmaker-actor Lake Bell, star Will Arnett and Kathryn Hahn as a harried dad and cool auntie who can’t physically make it to a Dick’s store for kid-required supplies before game time. Instead, they take a slightly trippy adventure into online shopping, ending up with soccer cleats, basketball shoes and sporty extras for themselves.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in