Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amid all the celebrity-filled brand spots, blockbuster movie trailers and beer ads, He Gets Us—a campaign to reintroduce Christianity to viewers—is a bit of an outlier.
Rather than selling a brand or product, the $100 million campaign is running two Super Bowl ads that aim to “inspire those who may be skeptical of Christianity to ask questions and learn more about Jesus” and “encourage Christians to live out their faith even better,” a spokesperson told Adweek via email.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in