Celebrities Are the Ticket to a Memorable Super Bowl Ad

Brands are trying to find the right recipe to Super Bowl marketing success

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The Super Bowl has become a high stakes wager for brands looking to market during a premier sporting event.

In exchange for Fox’s 2023 asking price of $7 million per 30-second slot, advertisers can hit an audience that averages more than 100 million people. Last year’s Super Bowl drew an estimated 208 million viewers.

With so much invested in Super Bowl participation, brands need to make a splash to remain memorable with viewers. One way of accomplishing that has been the use of celebrities.

Nearly two out of three viewers (64%) believe people are more likely to buy a product when it is endorsed by a celebrity according to “The Super Poll,” a survey conducted in October 2022 among a representative sample of over 1,000 people across geographies, genders, ages and ethnicities by Omnicom agency The Marketing Arm.



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