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In 2023, movie trailers were destined to take over the Super Bowl.
Though movie studios have typically held off on making big ad investments in the Big Game in recent years, several companies doubled down on Super Bowl Sunday’s matchup between the Kansas City Chiefs and the Philadelphia Eagles to promote upcoming films.
Superheroes stole the show, with Warner Bros. Discovery rolling out a spot for its upcoming DC movie The Flash, and Disney promoting Ant-Man and the Wasp: Quantumania in an ad with Heineken and Guardians of the Galaxy Vol.
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