Brand Marketing

FULLY MARTINIZED — The Martin Agency still strives to preserve its brand of Southern hospitality, even after driving off with a piece of Mercedes By ROY FURCHGOT

There is a gentility as uniquely Southern as a wel

It is that way partly through luck, partly through design. ‘From the beginning we were in a market where the agencies tended to be friendly,’ says co-founder David Martin. ‘We […]

Letterman: just another great American hero By Richard Morga

The only story about David Letterman’s defection to CBS that’s not suffering from overkill is why the story was so big in the first place. Until this we

The sustained drama served up more references to “top 10” lists and “stupid pet tricks” than a media consumer should have to bear. Letterman may not have been entirely kidding […]

New Battle Brewing for ‘Daily News’

NEW YORK – If the former Guild employees of the Daily News have their way, Mort Zuckerman’s assumption of ownership at the paper will be as bloody as the firing […]

Spanish Church Passes the Plate: Catholic Archdiocese Launches Ad Campaign to Raise Funds By Luis Palaci

MADRID – Madrilenos were called on for the first time to put their money where their faith was, when the Cat

The slogan ‘Como Dios manda’ (a double entendre which means formally ‘As God commands’ or as an idiomatic expression ‘The way it should be’) sought to persuade a nation where […]

Molson’s new ad brew

Molson Breweries’ agreement last week to sell a 20% stake to Miller Brewing Co. gives the Canadian brewer access to the advertising, marketing and distribution apparatus of Miller, but so […]

Leo Burnett Adds to Staff To Boost Client Service: James Jenness Moved to New Position as Part Of New Plan; Hank Feeley Retires By Jim Kir

CHICAGO – Leo Burnett Co. is adding to the upper ranks of its staff on bot

James Jenness, most recently an executive vp/worldwide client service director for the Kellogg account, was named vice chairman and director of multinational accounts for Leo Burnett Co. and Leo Burnett […]

PLAYTIME: Mattel Narrows Review, May Shuffle Assignments at O&M and FCB By Kathy Tyre

Mattel Inc., whose rep as a hard-to-please client is as famous as the Barbie dolls it markets, may realign some of the ad assig

Mattel last week narrowed its search to nine agencies amidst reports that it may use the review to reevaluate the assignments currently at L.A. shops Ogilvy & Mather and Foote, […]

PPG Paints New Agency List; Two Shops Cut in the Process By Jim Kirk and Tom Weisen

PITTSBURGH – Young & Rubicam and Messner Vetere Berger McNamee Schmetterer were the big losers in PPG Industries’ agency realignm

According to the company, Mintz & Hoke, Avon, Conn., won the $7-million Olympic stains and water sealant program this year, replacing several offices of Y&R. The agency’s San Francisco office […]

Pepsi’s Eight Spots Top Super Bowl: BBDO Earmarks $13 Mil. for Cola Client, Plus Frito-Lay, Gillette, Federal Express By Michael McCarthy with Alison Fahe

NEW YORK – BBDO/N.Y. is gearing up for an advertising blit

With BBDO controlling roughly one-quarter of the 56 spots on the big game, Pepsi will lead the way with eight commercials, followed by Gillette with four spots for its new […]

Letterman, Sponsors Are Big Winners: Late-Night Move Sparks Competition As TV Networks Face Off By Eric Schmuckle

NEW YORK – The late-night sweepstakes finally ended last week with David Letterman’s defection to C

The seismic shift may also help by increasing the pool of viewers in late-night, as some research types predict.How will the ratings shake out? Letterman now pulls a 3 rating, […]