Topic: Virgin Group
Edelman exec dishes on a never-before-seen buzz vortex
By Christopher Heine on Apr. 17, 2014 - 3:51 PM EDT
It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…
Virgin America marketing chief: 'What would Richard do?'
By Joan Voight on Feb. 5, 2013 - 12:27 AM EST
Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly. When the five-year-old airline Virgin America, partly owned by Sir Richard Branson’s…