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Topic: targeting

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Twitter's Tailored Audiences Program Gets More Targeted New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

January 14, 2014, 2:37 PM EST

ESPN Is Now Targeting You Via Online Radio New technology looks to fill 'huge hole' in the radio industry

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.  For the sports giant, the…

February 19, 2013, 2:05 PM EST

Microsoft Vet Promises Publishers a Better Deal Rare Crowds aims to make display work—and sell—just like search ads do

Given that performance advertising still tends to dominate the online ad world, and given that banners remain stubbornly cheap, the industry is rife with companies claiming to have just the…

September 10, 2012, 5:38 PM EDT

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