Advertisement

Topic: targeting

Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Real-time marketing enhanced

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl…

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

Twitter's Tailored Audiences Program Gets More Targeted

New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

ESPN Is Now Targeting You Via Online Radio

New technology looks to fill 'huge hole' in the radio industry

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.  For the sports giant, the…

Microsoft Vet Promises Publishers a Better Deal

Rare Crowds aims to make display work—and sell—just like search ads do

Given that performance advertising still tends to dominate the online ad world, and given that banners remain stubbornly cheap, the industry is rife with companies claiming to have just the…

Advertisement