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Topic: Target

12 Winning Brand Tweets That Followed the Supreme Court's Same-Sex Marriage Ruling

Target, Jell-O, Ben & Jerry's applaud decision

When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Brands like Mastercard, Target and Ben & Jerry's were…

How Jeff Lewis Is Building a Flawless Lifestyle Empire

Star of Bravo’s Flipping Out says OCD is key to his success

Jeff Lewis, the notorious perfectionist, is late for lunch. It is mid-May, and the Los Angeles-based star of Bravo's Flipping Out is in New York for NBCUniversal's annual upfront presentation…

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Promote the heck out of them

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a…

24 Hours in Advertising: Tuesday, May 19, 2015

Y&R brings car crash victims back to life, and Mad Men says one last goodbye

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Five defining moments from the Mad Men finale Take a look at five…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

New Mobile Ads Recommend Videos Based on the News You're Reading

Target is first to test this sliding player

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV…

Why Selling Out So Quickly at Target Is So Good for Lilly Pulitzer

Collection was eagerly anticipated and didn't last long in most stores or online

Much to the chagrin of Lilly Pulitzer fans seeking a bargain, the designer's collection for Target, which launched yesterday, has nearly sold out. But while hopeful consumers may be miffed—Target's…

Ad of the Day: Target and Lilly Pulitzer Throw the Most Lavish Pool Party Ever

A soirée fit for Jay Gatsby

Lilly Pulitzer once said, "Anything is possible with sunshine and a little pink." With just a touch of pink and some summer rays, Target celebrates its upcoming collaboration with the…

Who Won the Battle of March Madness Brands?

Nationwide and AT&T duked it out for No. 1

College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63,…

Why Lilly Pulitzer for Target Is Going Where No Capsule Collection Has Gone Before

Old-money label meets big-box retail

Fashion mavens who were miffed over the announcement that Lilly Pulitzer would be selling a collection at Target made nearly as much news as the announcement itself. In case you missed…

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