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Topic: Target

Target Turns Its Stores Into One Big Mobile Game for the Holidays Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

December 2, 2014, 8:00 PM EST

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

Have We Entered the Age of Brand Terrorism? Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

November 30, 2014, 11:35 PM EST

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

November 24, 2014, 12:03 PM EST

Target’s New App Steers You to the Right Aisle for Black Friday Taking on mobile mapping

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several…

November 17, 2014, 8:02 AM EST

Check Out Paper's Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover Along with 9 other big marketing stats from the week

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well…

November 14, 2014, 11:21 AM EST

This Might Be the Best Branded Parenting iPad App of the Year Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

November 10, 2014, 7:00 AM EST

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7 Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

November 7, 2014, 1:19 PM EST

Should Target Put 'Alex' in an Actual Ad Campaign? Such a move could either be brilliant or turn dark, experts say

Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign? "Why not?"…

November 3, 2014, 6:42 PM EST

7 Marketing Heavyweights Spill Huge Digital Stats CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

October 17, 2014, 2:03 PM EDT

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