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Topic: Target

Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year

Holiday ad spending is up 13.7 percent over 2015

Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of…

Target Channels Hamilton and The Nutcracker for Holiday Campaign Aimed at Hispanic Shoppers

Ads include a celebrity rap battle

Halloween is almost here, which means it's time for retailers to roll out their plans for the holiday season. First up is Target, whose holiday spots from 72andSunny and Team…

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

Stereotypes won't work on younger consumers

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when…

One of Retail's Most Recognizable Logos and the Minneapolis PR Man Who Created It

Target's bull's-eye hasn't changed in almost 50 years

Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess…

Ad of the Day: Target Celebrates the Moral and Practical Applications of Star Wars

Making the world a better place, one action figure at a time

Star Wars isn't just a series of movies. It's a way of life. In a new minute-long ad from Target, a girl testifies to modeling her behavior on Princess Leia, a…

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority's Demise

Foot traffic suggests sales gains

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the…

Target and Lancome Produce Snapchat's First Ecommerce Ads

Users can swipe up to buy featured products

After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app…

Why More Brands Are Embracing Plus-Size Models

Social media is shining a light on curvy, body-positive women

Earlier this year, Sports Illustrated made national headlines for featuring a plus-size model on the cover of its iconic Swimsuit Issue for the first time ever. Upon the cover's reveal,…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

Ad of the Day: Watch Gwen Stefani and Target's Live Four-Minute Ad on the Grammys

A crew of 250 collaborated on the 'Make Me Like You' stunt

Target has been involved in plenty of musical collaborations over the years—notably with Imagine Dragons, Justin Timberlake and Shakira. But the retailer took it to a new level Monday, partnering…

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