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Topic: Target

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

UPDATE: Target Says Cyber Monday Traffic Has Been 'Twice as High as Our Busiest Day Ever'

Retailer explains site crash

Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered…

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's…

J. Crew and American Girl Embrace Social Commerce Ads for the Holidays

Retailers continue to bet big on digital

Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include…

Target's Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram

Social budget is up 30 percent

Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps. Social makes up 12 percent…

Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Lego, Barbie, Minions and more make cameos

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted…

Consumers Aren't Happy With Target Sweater That Makes Light of OCD

The backlash on 'Obsessive Christmas Disorder'

To the chagrin of some shoppers, a sweater that tried to capitalize on holiday cheer with a pun—OCD for "Obsessive Christmas Disorder" instead of "Obsessive Compulsive Disorder"—is still being sold…

Target's New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Aimed at a mobile generation

Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

Retailer's site lets you add your memories too

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18,…

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