Advertisement

Topic: Tablets

Why Are You at CES, Forbes?

Publisher plotting new swipeable site design format

Of course Forbes has been sending editors and reporters to International CES for years. They’re a business publication. But what’s the business side of the publication doing at the world’s…

Mobile Apps Compete for Holiday Downloads

Facebook emerging as key app discovery engine

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…

Google to Tackle Mobile's Fat Finger Problem

Company making effort to ensure that mobile clicks are intentional

Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk…

Adobe Testing Cross-Device Personalized Video Ads

Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have…

Data Points: Two-Screen Viewing

Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

Top 10 Commercials of the Week: Oct. 12-19

Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

Data Points: Mobile Election

Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…

'Is Print Dead?' and Other Tough Topics from the MPA Conference

Google exec to mags: 'Don't try to become tech companies'

Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA…

Next Issue Media CEO Talks 'All-You-Can-Eat' Magazine App

70,000 subs to date for Netflix of magazines

Music lovers have Spotify Premium. TV addicts have Hulu Plus. And movie buffs have Netflix. But what about magazine readers? Next Issue Media—an e-reading venture created more than two years…

Pew and Economist Group Panel Shows Mobile Ads Grab Users' Attention

But consumers still don't want to pay for content

Earlier today, The Economist Group and the Pew Research Center's Project for Excellence in Journalism hosted a panel at Advertising Week titled Digital Disruption: The Future Of Media, moderated by…

Advertisement