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Topic: Tablets

Adobe Testing Cross-Device Personalized Video Ads Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have…

November 15, 2012, 12:00 AM EST

Data Points: Two-Screen Viewing Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

November 7, 2012, 7:13 AM EST

Top 10 Commercials of the Week: Oct. 12-19 Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

October 19, 2012, 10:48 AM EDT

Data Points: Mobile Election Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…

October 17, 2012, 6:17 AM EDT

'Is Print Dead?' and Other Tough Topics from the MPA Conference Google exec to mags: 'Don't try to become tech companies'

Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA…

October 16, 2012, 8:54 PM EDT

Next Issue Media CEO Talks 'All-You-Can-Eat' Magazine App 70,000 subs to date for Netflix of magazines

Music lovers have Spotify Premium. TV addicts have Hulu Plus. And movie buffs have Netflix. But what about magazine readers? Next Issue Media—an e-reading venture created more than two years…

October 15, 2012, 9:44 PM EDT

Pew and Economist Group Panel Shows Mobile Ads Grab Users' Attention But consumers still don't want to pay for content

Earlier today, The Economist Group and the Pew Research Center's Project for Excellence in Journalism hosted a panel at Advertising Week titled Digital Disruption: The Future Of Media, moderated by…

October 1, 2012, 4:07 PM EDT

Sneakpeeq's 1.1 Million Users Get iPad App iPhone app in the works, says cofounder Henry Kim

When it comes to developing a shopping app, it’s usually better to launch for tablets first. Studies have shown how valuable tablet shoppers are compared to their smartphone-wielding counterparts. For…

September 18, 2012, 11:01 AM EDT

Nomad Editions Calls it Quits Mobile publisher shuts three remaining titles

Nearly three years after launching Nomad Editions, Mark Edmiston is all but calling it quits—providing yet another example of just how hard it is to start a mobile-only publication from…

September 12, 2012, 11:09 PM EDT

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

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