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Topic: Starcom

Mars Selects MediaCom for Global Media Planning Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

December 15, 2014, 6:46 PM EST

Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

Pitney Bowes Taps DigitasLBi for Global Media Business Shop already handles digital strategy

Pitney Bowes has expanded its relationship with DigitasLBi in New York following a search to include its global media business, according to a representative for the company, who declined to…

October 28, 2014, 12:54 PM EDT

UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business Company spends about $575 million in media annually

Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. MediaCom landed the assignment after…

October 13, 2014, 10:25 AM EDT

Inside Samsung’s Mission to Find the Next Selfie Moment What will happen at this year’s American Music Awards?

Over the past two years, Samsung has developed a media strategy that capitalizes on unique brand integrations and product placements. In the first part of the interview, we discussed how…

October 12, 2014, 9:05 PM EDT

Here’s How Samsung Pulls Off All of Its Media Integrations Finding the right time and place

From Ellen’s epic selfie at this year’s Oscars to a multiyear partnership with Dick Clark Productions’ American Music Awards, Samsung continues to write the playbook for brand integrations. Adweek talked…

October 12, 2014, 9:04 PM EDT

Publicis Groupe Is the Big Winner in Samsung's Global Review

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

October 1, 2014, 12:58 PM EDT

Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

September 29, 2014, 12:08 AM EDT

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

Buying Is Also Part of A-B InBev's Media Review Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

September 5, 2014, 1:02 PM EDT

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