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Topic: Starcom

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

February 12, 2015, 9:37 AM EST

Mars Selects MediaCom for Global Media Planning Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

December 15, 2014, 6:46 PM EST

Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

Pitney Bowes Taps DigitasLBi for Global Media Business Shop already handles digital strategy

Pitney Bowes has expanded its relationship with DigitasLBi in New York following a search to include its global media business, according to a representative for the company, who declined to…

October 28, 2014, 12:54 PM EDT

UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business Company spends about $575 million in media annually

Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. MediaCom landed the assignment after…

October 13, 2014, 10:25 AM EDT

Inside Samsung’s Mission to Find the Next Selfie Moment What will happen at this year’s American Music Awards?

Over the past two years, Samsung has developed a media strategy that capitalizes on unique brand integrations and product placements. In the first part of the interview, we discussed how…

October 12, 2014, 9:05 PM EDT

Here’s How Samsung Pulls Off All of Its Media Integrations Finding the right time and place

From Ellen’s epic selfie at this year’s Oscars to a multiyear partnership with Dick Clark Productions’ American Music Awards, Samsung continues to write the playbook for brand integrations. Adweek talked…

October 12, 2014, 9:04 PM EDT

Publicis Groupe Is the Big Winner in Samsung's Global Review Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

October 1, 2014, 12:58 PM EDT

Magazine Metrics Expand Beyond Ad Pages to Digital Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

September 29, 2014, 12:08 AM EDT

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

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