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Why Is There a Starbucks Cup in Tumblr's Logo Today? Sponsored Dot unveiled on National Coffee Day

You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot. Well, it's not for sale every day, but it's open…

September 29, 2014, 5:34 AM EDT

Facebook Quietly Launches New Ad Policy News Feed advertising frequency doubles

Facebook is toying with its News Feed advertising policy, possibly risking a backlash from marketers who are worried that repeated ads will raise auction prices and force advertisers to seek…

August 21, 2014, 9:56 AM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

LinkedIn’s Revenue Hits $534 Million Ad sales spike 44 percent year-over-year

LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States. Marketing contributed to…

July 31, 2014, 5:47 PM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

LinkedIn Buys Business Ad Tech Player for $175 Million Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

July 22, 2014, 5:51 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

May 5, 2014, 1:49 PM EDT

LinkedIn Touts Mobile Momentum On its way to 50 percent of traffic

LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets.…

May 1, 2014, 5:26 PM EDT

LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

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