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Topic: SoHo

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail

Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

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