smosh | Adweek

Smosh Video for Sun Drop Soda Racks Up 2 Million Views YouTube duo promotes soda's 'surprisingly good' campaign By David Taintor

Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that…

May 20, 2013, 8:00 PM EDT

Alloy Pitching Novel-Inspired Teen Drama Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy By Mike Shields

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…

May 1, 2013, 8:33 AM EDT

Alloy Digital Acquires Video Network DBG Latest in a string of acquisitions by youth-focused Web entertainment company By Mike Shields

Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed. The deal puts two of the larger Web video distribution and production firms…

April 17, 2013, 11:57 AM EDT

Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World Media company looks to extend its games reach on YouTube By Charlie Warzel

Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a lifestyle gaming site. Terms…

November 15, 2012, 1:04 PM EST

Zombie Apocalypse Spreads to YouTube Alloy Digital's new channel Shut Up Cartoons generates 20 million views in 5 weeks By Mike Shields

The jury is still out on how YouTube’s 100 original channels strategy will pan out, but here’s one early conclusion: animation seems to work quite well. Well enough that Nickelodeon…

June 11, 2012, 12:00 AM EDT

Topic: smosh