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Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

November 28, 2014, 8:05 AM EST

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

Accounts in Review: NBA, Brown-Forman Pick Finalists Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

November 7, 2014, 12:24 PM EST

Patrón Picks a New Lead Agency Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

October 31, 2014, 2:16 PM EDT

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

October 31, 2014, 11:36 AM EDT

Accounts in Review: A-B InBev, Tiffany Complete Media Searches Infiniti, meanwhile, lingers for another week

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its…

October 24, 2014, 12:09 PM EDT

Patrón Seeks a New Lead Agency Incumbent Cramer-Krasselt will not defend

The Patrón Spirits Company has begun a search for a new agency to handle its creative and media business.  Incumbent Cramer-Krasselt was invited to defend but declined, according to a representative…

August 5, 2014, 4:44 PM EDT

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

Estée Lauder Hires an Agency for Global Assignment Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

June 19, 2014, 2:27 PM EDT

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