Topic: Sears Holdings

Can Advertising Spark a Turnaround for Sears and Kmart?

Facing a big-box challenge

On the surface, the business that Sears Holdings is dangling before advertising holding companies is juicy: the chance to handle all marketing services across its Sears and Kmart brands, which…

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting?

The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

Interpublic Stacks Deck in Kmart's Review

McCann, Draftfcb are IPG

Interpublic Group has to like its odds in the Kmart creative review. Two of the three finalists—McCann Erickson in New York and incumbent Draftfcb in Chicago—are units of Interpublic, according to…

Kmart Expects Final Pitches in Late March

Creative Review is Moving Fast

Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said. Spec creative is part of…

Sears Holdings Retains MPG as Media Lead

Incumbent since 2007

Sears Holdings confirmed it will continue to work with MPG as its media lead after the retailer’s review of its $570 million account. The parent of Sears and Kmart is…