Topic: Roth Associates
Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…
Sleepy's is continuing to reach outside for marketing help. The mattress retailer historically has handled its creative and media efforts itself. Then, the company hired Horizon Media to plan and buy…
Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at…
One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…
Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML…
That was a short honeymoon. Robert Harwood-Matthews, who started this week as the new president of the New York office of TBWA\Chiat\Day, now must help defend one of the office's largest…
Young & Rubicam CEO David Sable has found his new business development chief at a search consultancy. Cathy Cohan, a lead consultant at Roth Associates in New York, is now global…
Roth Associates’ expansion to the West Coast has been fruitful, and now the man behind it is being rewarded. Casey Burnett has assumed the broader role of global managing partner at…
Euro RSCG will take up the challenge of revitalizing tourism for New Jersey's Atlantic City. The Havas agency beat two other shops—Interpublic Group’s Draftfcb in New York and Havas’ Arnold in…
