Topic: República

Horizon Beats the Odds to Keep NBCU Business

Telemundo, NBC Universo stay put after pitch

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the networks…

Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo

NBCU gives its theme-park agency a crack at networks

In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing…

Macy's Shifts Its Multicultural Account to a New Shop

Annual media spending is around $40 million

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The…

Pork Board Hires a Multicultural Shop

República prevails in a review

The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge. The Miami-based shop will create ads designed to reach Hispanics, African-Americans and…

República Expands Leadership Ranks

Adds client service, new business chiefs

Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development. Lisette Hoyo becomes evp of client services and Carlos Guzman,…

This Agency Specializes in the Hispanic Marketplace

República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…