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Topic: Real-time buying

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Rocket Fuel Revenue Grows by More Than 100% But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

February 20, 2014, 6:44 PM EST

Google Advertisers Now Have Access to Facebook Ads Rivals cooperate on FBX

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange. This means that advertisers…

October 18, 2013, 3:03 PM EDT

Everything You Know About the Media Biz Is About to Change Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

March 4, 2013, 10:07 PM EST

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