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Topic: P&G

Women Need to Get Into Corporate Boardrooms to Close the Gender Pay Gap

A call to action: Go disrupt

One of the things I'm most proud of is the recent success our industry has had in increasing creative career opportunities for women and in changing persistent gender stereotypes; the…

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

YouTubers Are Crazy for Cheesy Brazilian Videos

P&G and L'Oréal win with quirky clips

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to…

CPG Marketers Are Going Digital With Loyalty Programs

Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

Obama Will Nominate Former P&G CEO Bob McDonald as Secretary of Veterans Affairs

Announcement expected today

President Obama has chosen former P&G CEO Bob McDonald as his new secretary of veterans affairs, according to White House officials cited by The Washington Post. The decision follows a report on…

Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach

Continues focus on social video

Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada…

Leo Burnett Adds Creative Leader on P&G's Always

Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

Unilever Looks to Marry In-Store Sampling With E-commerce

Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

Procter & Gamble Appears to Have Sponsored Jonas Baby Birth

Dreft tweets out photo of pop singer's newborn daughter

Well, this looks like a first. Kevin Jonas, a member of pop group Jonas Brothers, and his wife, Danielle Jonas, evidently signed a deal with Dreft to let it introduce their…

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