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Topic: P&G

Obama Will Nominate Former P&G CEO Bob McDonald as Secretary of Veterans Affairs Announcement expected today

President Obama has chosen former P&G CEO Bob McDonald as his new secretary of veterans affairs, according to White House officials cited by The Washington Post. The decision follows a report on…

June 30, 2014, 6:01 PM EDT

Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach Continues focus on social video

Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada…

June 6, 2014, 6:27 PM EDT

Leo Burnett Adds Creative Leader on P&G's Always Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

May 28, 2014, 5:10 PM EDT

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

Unilever Looks to Marry In-Store Sampling With E-commerce Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

February 5, 2014, 11:38 AM EST

Procter & Gamble Appears to Have Sponsored Jonas Baby Birth Dreft tweets out photo of pop singer's newborn daughter

Well, this looks like a first. Kevin Jonas, a member of pop group Jonas Brothers, and his wife, Danielle Jonas, evidently signed a deal with Dreft to let it introduce their…

February 3, 2014, 4:34 PM EST

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3 Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

December 16, 2013, 2:03 PM EST

Halloween Poll: Is Oreo or Tide's 'The Shining' Vine Best? Season is ripe for six-second branded fun

Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine. Tide has been doing several Vine videos in the spirit of the holiday, including…

October 31, 2013, 6:07 AM EDT

Media Shops Try New Tricks in Branded Content The quest to make it real-time, relevant

It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of…

October 27, 2013, 10:45 PM EDT

Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video This just makes way too much sense

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform. The first video, which went live this…

October 18, 2013, 11:57 AM EDT

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