Topic: Pew Research Center

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them

Dig deeper for valuable intel about this diverse generation

I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same…

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

Americans are accessing more online news on mobile devices

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital…

Alan Murray Named Editor of Fortune

Marks end of Andy Serwer's eight-year leadership

Alan Murray has been named editor of Fortune, according to an announcement made today by owner Time Inc. He will be the 17th editor in the magazine’s 84-year history, succeeding…

Brands Need to Understand and Embrace the Owned Media of Apps

2014 is the year of brand as publisher

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91…

Study: Women Love Social Media More Than Men (Unless It's LinkedIn)

Pew's stats bode well for all major platforms

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today. Pew found that 76 percent of online U.S. adult females use Facebook, compared to…

Digital Publishing Awards Honors Apps and Ads Made With Adobe’s Digital Publishing Suite

A look at the inaugural winners

There’s little question the iPad will play an integral role in the future of publishing (and, in fact, it already does). Tablet ownership nearly doubled this year versus last year,…

Study: Press Is a Great Political Watchdog but Lousy Reporter

News outlets get bad grades for inaccuracy, bias

The public gives the press high marks for its role as a watchdog, but that's about where the good report card ends. When it comes to accuracy, fairness and independence,…

Pew Finds Digital News Consumption Up but Revenue Dwindling

Industry less equipped to cover news, report finds

From big newspapers to local TV broadcasts, the news media continue to face severe challenges even though digital consumption is rapidly growing, according to the Pew Research Center’s 2013 State…

Blacks and Hispanics Are More Likely Than Whites to Use Twitter

Graphic breakdown from Pew by age, gender, race

With fully 67 percent of Internet users on social networks, social media is an established mainstream activity. But while 67 percent of the online population uses Facebook, the demographic portrait…

Pew and Economist Group Panel Shows Mobile Ads Grab Users' Attention

But consumers still don't want to pay for content

Earlier today, The Economist Group and the Pew Research Center's Project for Excellence in Journalism hosted a panel at Advertising Week titled Digital Disruption: The Future Of Media, moderated by…