Topic: online shopping

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

4 Ways to Catch Robots' Attention With Your Marketing

Artificial intelligence often first line of contact with consumers

Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without…

Infographic: Millennials' Surprising Game Plan for Black Friday Shopping

More than half will hit an actual store

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted…

YouTube Wants Viewers to Buy Directly From Product Review Videos

Monetizing the increasingly popular content

YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos.…

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary

Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year's…

Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First

After Condé Nast spinoff, magazine president says content is still key

This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company. In…

Many Florists Barely Break Even on Valentine’s Day

Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

People Shopping on Mobile Devices Visit More Sites Than Those on a PC

Prefer brand and coupon sites

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more…

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving

Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…