Topic: online shopping

YouTube Wants Viewers to Buy Directly From Product Review Videos

Monetizing the increasingly popular content

YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos.…

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary

Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First

After Condé Nast spinoff, magazine president says content is still key

This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company. In…

Many Florists Barely Break Even on Valentine’s Day

Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

People Shopping on Mobile Devices Visit More Sites Than Those on a PC

Prefer brand and coupon sites

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more…

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving

Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

A Look at How Geography Affects Shopping Habits

Europe and North America

You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc…

Internet Sales Tax Bill Heads for the House

Bill not a slam dunk, as House is expected to simplify it

Tax-free online shopping may soon become a thing of the past. A bill allowing states to collect sales taxes on the Internet passed the Senate Monday evening 67 to 27.…

Google Upgrades Shopping, Maps Ahead of Holidays

Adds list-making and indoor maps to retail tools

Google is making its own list this holiday season—or, more specifically, it's letting users do so. On Tuesday, the company was set to announce the addition of Shortlists to Google…

Business Social: Shop Tactics

Erin Griffith explains the three ways shoppers are using social media this season

Business Social: Shop Tactics