Topic: NPR

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Brands are buying into cross-platform advertising

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new…

4 Things You Should Know About Podcast Advertising, According to the Pros

Brands build a relationship with listeners over time

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding…

Hyatt Celebrates All the Business Travelers Who Never Settle in New Integrated Campaign

MullenLowe's work for Hyatt Place and Hyatt House

Busy business travelers today don't expect much from the select service hotels they stay at. As a company that's in the business of business hotels, Hyatt created a campaign targeted…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

NPR Expects to 'More Than Double' Its Podcast Revenue This Year

The growth is even helping bring new underwriters to broadcast

Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital…

Why These New Podcast Measurement Tools Are Music to Advertisers' Ears

Faulty technology is inflating numbers

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning…

Crime Documentaries Like 'Making a Murderer' Are Picking Up Where Newspapers Left Off

TV's new hits take a page from print

Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content. "In…

Q&A: Ira Glass Comes to Cannes in Search of Brands That Appreciate Great Storytelling

A journey to build on Serial's success

CANNES, France—After the unprecedented success of investigative podcast Serial, one might think potential sponsors would be lining up in droves to get involved with the show. But public radio icon Ira… Wants to Be the First Truly Social News Service

Instead of driving readers to a site, Andy Carvin flips the formula

The problem with the way journalists deliver news in social media, according to Andy Carvin, is that they're not actually delivering the news. Instead, the former NPR social media strategist says,…

Now That the 'Serial' Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?

Big reach for the little ad before every episode

The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The…