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Topic: Novalia

McDonald's Played a Game of 'Shark Tank' at SXSW, and Here's the Winner

Would a mobile app prevail or a print-leaning startup?

Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that…

Is This Musical Poster With Interactive Paper the Future of Print and Outdoor Ads?

Novalia's 2-D drum kit

Talk about a loud poster! Novalia in England has developed a drum-kit poster you can play with your fingertips. The interactive paper works like a touchsceen and produces seven different…

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