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Topic: New York University

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Brands Buying Facebook's New Pitch, Mostly At data summit in Rome, attendees like Kellogg's say social ads work, though some researchers are less certain

Yesterday, Facebook was in Rome spreading the word at a big data conference that its social ads—like TV spots—sell everything from Fiats to fettuccine. To an audience of data-marketing players,…

October 18, 2012, 3:14 PM EDT

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