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Topic: NBCUniversal

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

That's a $6 Billion Upfront Wrap for All of NBCUniversal

Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

Chelsea Handler Has Found That New Gig—at Netflix

Unhappy at E!, she's on streaming starting in October

Chelsea Handler trashed her bosses at E! pretty hard on The Howard Stern Show earlier this year but that hasn't affected her hiring prospects. The comedian's hour-long special Uganda Be…

CNBC Isn't Offering Nielsen Ratings Guarantees During the Day Anymore

Financial network offers internal numbers instead

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source…

Community Might Still Get Its 6 Seasons and a Movie on Hulu

Sony 'in discussions' with streaming service

Human beings rejoice: the intricate misadventures of Greendale Community College's strangest clique may not be over yet. Community, Dan Harmon's critically beloved and nearly viewer-free sitcom, may yet get a reprieve…

NBC Inks Deal for Facebook Video Ads

First TV network to jump on board

Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/summer shows: Rosemary’s Baby, The Night Shift and…

Jamie Horowitz Jumps From ESPN to NBC’s Today Show

Veteran producer joins the morning wars on Dec. 1

The worst-kept secret in morning news officially was let out of the bag today, as NBC confirmed that veteran ESPN producer Jamie Horowitz will take the helm at the Today…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings

Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

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