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Topic: NBCUniversal

Comcast to Tap Set-Top Data for Advanced Advertising Service

NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

Stellar Quarter for Resurgent NBC

Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

Telemundo Orders Orlando-Based Reality Show

El Artista show format developed by Telemundo and Reset for '14-'15 season

At NATPE today, Telemundo announced that it has commissioned a competition show based in Orlando from Reset TV, with whom it will jointly produce and distribute the series. Telemundo has…

MSNBC Builds Show Around Ronan Farrow

Celebrity scion, activist’s 1 p.m. show launches Feb. 24

MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer Ronan Farrow. The son of Woody Allen and Mia Farrow…

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE

‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

Digging Deeper Into Time Warner's Rejection of Charter's $37.8B Offer

Charter CEO appeals to TWC shareholders. Might Comcast try next?

Charter's most recent offer for Time Warner Cable has earned jeers from TWC brass. The potential cable conglomerate merger would have cost Charter some $37.8 billion, but Time Warner rejected…

NBCUniversal Invests in Mobile Startup NowThis News

Aims to ensure reach of millennials

As the audience for TV news ages, NBCUniversal News Group wants to make sure that it has a pulse on those mobile-first millennials. The media conglomerate has taken a minority stake…

WWE Network Will Stream on Connected Devices, Not Cable

Long-gestating channel ready for prime time

At the Wynn Hotel and Casino on Wednesday evening, wrestlers including Triple H, Shawn Michaels, Steve Austin and WWE chief brand officer Stephanie McMahon dropped another bombshell in the streaming…

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