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Topic: Motorola

Motorola Imagines What Happens to Emojis When Your Phone Shatters

Cranks out real-time tweets today

Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a…

Motorola's CMO Explains Why Ashton Kutcher Is Helping the Brand Build Smartphones

Adrienne Hayes lays out the marketing strategy

From enlisting Ashton Kutcher for commercials and product development to using mobile and social media to target people in the market for a new phone, Motorola's 2014 acquisition by Lenovo…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

In an Unusual Upfront Pitch, IFC Says Its Viewers 'Don’t Stink'

Network caters to 'responsible rebels,' not hipsters

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year. As Vanessa Benfield, svp…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired

Following work for de Blasio and Airbnb

Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss started Acres in 2013.…

Marketers Are Ready for Google Android Everywhere From TVs to Watches

It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

4 Brands Building Buzz at EDC Music Festival

Has significant millennial power

Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in…

Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E

Droga5 slows time in fanciful phone spot

It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day. Droga5 created a charmingly whimsical 60-second spot for…

Streamy Romance: Americans' Love Affair With B Movies Goes Digital

Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

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