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Topic: Motorola

Marketers Are Ready for Google Android Everywhere From TVs to Watches It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

June 26, 2014, 2:26 PM EDT

4 Brands Building Buzz at EDC Music Festival Has significant millennial power

Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in…

June 19, 2014, 5:27 PM EDT

Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E Droga5 slows time in fanciful phone spot

It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day. Droga5 created a charmingly whimsical 60-second spot for…

May 30, 2014, 3:14 PM EDT

Streamy Romance: Americans' Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

May 21, 2014, 9:28 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Google Interface May Change Smartwatch Game Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

March 18, 2014, 3:29 PM EDT

Google Takes $7B Hit In Motorola Sale Hardware dreams crash in ill-fated acquisition

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever…

January 29, 2014, 6:16 PM EST

Google Welcomes Nest Home Pays $3.2b for smart thermostat maker

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5…

January 13, 2014, 7:01 PM EST

Google's Wood Phone Finally in the Wild Real bamboo option now available

Google’s Moto X phone was launched this summer, but one model has been kept from the public: he bamboo version. The Moto X is Google’s first smartphone born completely out of…

December 17, 2013, 5:32 PM EST

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid Like 10 spots in one

Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward…

December 11, 2013, 2:50 PM EST

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