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Topic: Matthew McConaughey

Matthew McConaughey Returns for Another Round of Strange Spots for Lincoln Contemplating balance, rain and a massive sunroof

Matthew McConaughey's oddly philosophical and rambling Lincoln spots were certainly some of the most talked-about (and parodied) ads of 2014. And now there's even more to mock or meditate on.  In…

December 30, 2014, 1:50 PM EST

24 Hours in Advertising: Monday Dec. 29, 2014 Social media wins recapped, marketers look ahead to 2015, and McConaughey plans more Lincoln ads

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Ten innovative digital ad products from 2014  From Google Shopping campaigns to Twitter…

December 29, 2014, 9:14 AM EST

Presenting the Winners of the Television Hot List It was a big year for HBO

December 7, 2014, 8:00 PM EST

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

November 19, 2014, 12:08 PM EST

Here's a Supercut of the Most Hilarious Matthew McConaughey Lincoln Ad Parodies Better than all right, all right, all right

They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun…

October 30, 2014, 6:27 PM EDT

Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad Three spots launched Thursday

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and…

September 4, 2014, 12:50 PM EDT

The Emmys Are Basically Fantasy Football for Network Executives The point isn't to get the right award, it's to get as many awards as possible

The Emmy Awards are a game. That doesn't mean they're worthless, or meaningless, or cynical; it just means that there is high-level strategy around who gets what award and why, beyond…

August 26, 2014, 4:21 PM EDT

Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales Campaign recalls two memorable roles

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s…

August 21, 2014, 4:27 PM EDT

HBO GO Craps Out During True Detective Finale Demand sinks streaming service

It’s not TV, it’s HBO GO—but for many fans of the series True Detective, it was more like HBO NO GO. The season finale of the Matthew McConaughey-Woody Harrelson procedural aired…

March 9, 2014, 11:25 PM EDT

Golden Globes Rule Sunday Night At this point, Tina Fey and Amy Poehler should just host everything

NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars…

January 13, 2014, 2:18 PM EST

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