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Topic: The Martin Agency

Rebranded TIAA Hopes Its Shortened Name Makes Financial Planning Seem Simpler

New campaign rolls out next week

Financial planning and everything associated with it can be stressful and complicated, even off-putting. For a financial services brand like TIAA—which just dropped the "CREF" from TIAA-CREF—that can present a…

Kayak Finds Its New Creative Partner in The Martin Agency

Shop known for Geico ads will handle upcoming campaigns

After several years of decidedly unusual ads from New York's Barton F. Graf, travel aggregator Kayak is going in a new direction, choosing The Martin Agency for its next big…

Stoli Is Running Topless Print Ads in Playboy's First Nudity-Free Issue

The Martin Agency's topical buy

The first non-nudity issue of Playboy is here, and it actually does include some topless models—the vodka bottles in Stolichnaya's topical print ads by The Martin Agency. See the work below.…

A Creative Leader From Martin Agency Has Moved to Erwin Penland

Mike Lear will work on clients like Denny's, L.L.Bean

Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear…

Oreo and Adam Lambert Kick Off the Cookie's Campaign About Diversity and Tolerance

'Open Up' and be childlike again, says the brand

Oreo is the latest brand to take a stab at making the world a better place, as it launches a global campaign urging people to "Open Up" to new people…

Moen Selects Havas Chicago as Its Lead Creative and Media Agency

Brand wants to reinvent for a new generation

Moen has consolidated its marketing business at Havas Chicago, awarding the agency brand responsibility for creative, media, digital and content. The faucet manufacturer's measured media spending through the third quarter was…

Ad of the Day: Geico Expands Its Brocabulary to Sell Brotastic Brosurance

Martin spins off 'Flextacular' spot into '80s-style bonus clips

Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico. A 30-second "Flextacular"…

Ad of the Day: Geico's New Mom Character Is So Good, They Couldn't Do Just One Spot

Cindy Drummond gives Martin plenty of material

In The Martin Agency's latest "It's What You Do" ad for Geico, a James Bond-style super-spy takes an unexpected phone call that severely cramps his style just as the bad…

How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad

Inside The Martin Agency's 'Unskippable' work for Geico

Everything was in place to shoot something special. Geico CMO Ted Ward liked the idea so much, he had approved it immediately. ("We didn't pass this one by anybody," he would…

Oreo Gets Into the Trend of Adult Coloring With Holiday Packaging You Can Draw On

'Wonderfilled' becomes 'Colorfilled'

If you weren't aware, coloring books for adults are enjoying a bit of a renaissance—as they offer a playful framework for both creativity and anxiety/stress reduction. And brands, of course,…

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