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Topic: The Martin Agency

The Martin Agency Replaces Cool Whip with Hummus

As Kraft brand leaves, Sabra arrives

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a…

CarMax Picks Its Next Lead Agency

Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in…

CarMax Eyes 3 Shops for Its Creative Business

Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

Nestlé Spring Water Gets a New Lead Agency

The same network already dreams up DiGiorno ads

FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson. Sources said the shift came after…

Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad

'It's what you do,' says new campaign

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween. Much like the insurer's "Did…

Publicis N.A. Hires Julie Levin as CMO

Was Chief Growth Officer at Martin

Publicis North America CEO Andrew Bruce is rounding out his new executive team with the addition of Julie Levin as chief marketing officer. Levin, who joins the agency’s flagship New…

Deutsch L.A. Lands Pizza Hut

Second agency shift in past year

Deutsch, Los Angeles, becomes Pizza Hut’s third lead creative agency in the past year, replacing mcgarrybowen Chicago which had inherited the Yum brand just last fall from The Martin Agency. Deutsch…

Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing

Basketball legend marks 25 years as brand's spokesman

Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence. Previously, he was quietly judging his fellow first-class passenger,…

Publicis Kaplan Thaler Wins Red Lobster

Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

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