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Topic: The Martin Agency

Ads for the World's Greatest Baby Stroller Suddenly Sell Something Else Entirely

But not until you go online

Does your baby need a stroller that comes with 4-by-4 suspension, a sandbox, a holographic projector and a bubble machine? In our tech-crazed society, where everyone grows up to be an…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Ad of the Day: Sea Monster Terrorizes Golf Course in Geico's New 'It's What You Do' Spot

Announcers remain unfazed

If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what…

Ad of the Day: Get the Skinny on Oreo Thins in This Tech-Inspired Launch Spot

A more 'sophisticated' cookie

The new Oreo Thins get a formal introduction today with a "Wonderfilled" spot from The Martin Agency that suggests the thinner cookies are a thing of wonder even if they're…

Geico's 'It's What You Do' Campaign Is in Fair Condition After Emergency Surgery

Classic game crashes latest ad

Is Geico's "It's What You Do" campaign on life support? Not yet, but it's been hospitalized with a severe case of the non sequiturs. I'm not a huge fan of the…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes

Always 'Like a Girl' wins gold, narrowly missing top prize

CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix…

Norwegian Cruise Line Hires Omnicom Shops

BBDO, OMD replace The Martin Agency

Norwegian Cruise Line has a new agency lineup, with BBDO, Atlanta, as the company's new creative lead, and OMD, Midwest, planning and buying media. The creative assignment spans traditional and digital…

What's Funny About Truck Leasing? A Lot, Penske Hopes to Show in Its New Campaign

Using humor for B2B business

Penske Truck Leasing is looking to bring a little levity to the business-to-business world with a new, digitally focused ad campaign from The Martin Agency. The spots feature various scenarios in which…

Oreo Welcomes the Royal Baby With a Message for Every Other Newborn Out There

Don't worry, you're special too!

As the world oohs and ahhs over Charlotte Elizabeth Diana, Oreo is here to remind you that all babies are special, whether or not they're born into royalty. A nice…

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