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Topic: The Martin Agency

Ad of the Day: Oreo Tells the Tall Tale of a Mini Store Selling Oreo Minis

Chromeo also gets 'Wonderfilled'

If you thought it was impossible for The Martin Agency's "Wonderfilled" campaign for Oreo to get even more twee, think again. The brand that's given us cutesy jingles from artists like…

For Key Brands, Georgia-Pacific Hires 4 New Agencies

Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

The Martin Agency Opens in London

U.S.-based shop has never had an office overseas

The Martin Agency is going international. For the first time in its 49-year history, the Richmond, Va.-based agency is opening an office outside the U.S., establishing a presence in London. The shop,…

What Happens When Two Creative Directors Make Their First Music Video

Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi

Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

Chips Ahoy's New Ads Are Really Dumb and Kind of Perfect

An irresistible cartoon cookie

Sometimes a little stupid is just right. Chips Ahoy delivers with a series of spots from The Martin Agency featuring an animated cookie prone to minor, entertaining mischief. The 30- and…

Saatchi Breaks First Work for Walmart on the Olympics

Ads tout retailer's push to create U.S. manufacturing jobs

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to…

Tegan and Sara Sing the Latest Oreo Commercial, and It's Pretty Great

Cookie's new flavors, though? Hmmm

I never thought I'd hear Tegan and Sara in an Oreo commercial, but I also never thought Tegan and Sara would make bouncy dance pop, so everything's up in the…

Arby's Finds a New Lead Agency

Fallon succeeds Crispin

Arby's has found a new lead agency. Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency and…

Mike Hughes of The Martin Agency Dies at 65

Beloved leader pens his own obituary as final blog post

Cancer has claimed another one of advertising's good guys. Mike Hughes, the patriarch, president and ultimate creative leader of The Martin Agency, died Sunday of lung cancer, some 15 years after…

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