Advertisement

Topic: The Marketing Arm

Type
Can Brands Ride the Next Wave of Fitness Apps and Wearables? Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

July 20, 2014, 6:07 PM EDT

YouTube's 10 Most-Watched Ads in June Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

July 8, 2013, 12:13 PM EDT

Advertisement