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Topic: The Marketing Arm

State Farm Is Being Featured in Tonight's Episode of Black-ish

Insurer integrated into the storyline

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last…

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

YouTube's 10 Most-Watched Ads in June

Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

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