Topic: lenny stern

Type

Articles
Videos

Datsun's Revival Won't Be a Nostaglia Play Brand is foreign to the countries it's entering next By Andrew McMains

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

March 11, 2013, 10:11 AM EDT

Big Players, Big Ideas: Lenny Stern

October 15, 2012, 11:10 AM EDT