Topic: Lee Peeler
Type
Does ExxonMobil Hate Your Children?
Oil company pressures Comcast to yank issue ad
ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of…
FTC Warns Advertisers About 'Up To' Claims
New study found consumers expect maximum benefit
Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers…
Ad Industry Rebrands Self-Regulatory Unit
New name emphasizes autonomy
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the…
Advertisement
