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Topic: Kids

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad

A sweet you can keep for yourself

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand. The…

Clever Girls Collective, KidzVuz Create Family Friendly Online Network

Kids review the darndest things

To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight…

Chicago Agencies Teaching Kids Creativity Through Cardboard

Toy store extends idea of museum exhibit

The Chicago Children's Museum has an exhibit called "Unboxed: Adventures in Cardboard," inviting children to "discover the limitless potential of this deceptively simple material." To advertise it, Energy BBDO and…

More playthings take aim at Chef Boyardee

Here's the second spot in Chef Boyardee's new campaign from Venables, Bell & Partners. There's no talking blanket this time around, but the approach is the same: a discarded, anthropomorphized childhood…

Jilted blanket has a beef with Chef Boyardee

You've got to give Venables, Bell & Partners credit for trying something unexpected in the shop's first work for Chef Boyardee, shown below. Most agencies would probably play it safe with…

How kids prefer cartoon characters to look

If you're planning on rolling out a kids' campaign with an animated character this year, you might be interested in Kidscreen's three-part series on children's TV viewing habits. The…

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