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Topic: James Cameron

SapientNitro Will Bring the World of Avatar's Pandora to Life

Agency will create an evolving digital ecosystem

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will…

Update: Oscars Ratings Rise 11 Percent

Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

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