Topic: Interactive

WPP to Acquire AKQA

Digital agency is one of last independents

It wouldn’t be the Cannes advertising festival without some big news to create a buzz among the global industry execs gathered there. This year it’s WPP Group creating the stir:…

Industry Forecasters Revise Ad Spending Growth Downward

Eurozone Woes Take Toll

Economic troubles in the Eurozone continue to cast a shadow over growth in ad spending as two leading media agencies have revised their forecasts downward this morning. ZenithOptimedia, a unit…

Macy's Expects Decision in U.S. Media Review by September

MEC is incumbent

Macy’s is expected to complete the review of its U.S. media business by September, sources said. The retailer, which spent $700 million on measured media in 2011 according to Nielsen,…

WPP Shareholders Vote By Proxy Against Sorrell's Payout

CEO may have to reconsider it

WPP chief Martin Sorrell may finally have to make some concessions about his remuneration. At the company’s annual general meeting in Dublin today, 59.5 percent of absentee shareholders, who voted by…

McCann Worldgroup Continues U.K. Digital Acquisitions

Buys Lakestar Media

McCann Worldgroup chief Nick Brien has been stepping up the pace of acquisition since he took over the company more than two years ago. In the latest deal, Worldgroup acquired…

Hertz Learns Value of Sharing in Purchase Cycle

Travel a natural discussion point

Travel is an experience people like to discuss with their friends as they share the details of where they’re going and how they’ll get there. Hertz knew customers’ social activity…

MEC Names New North American Digital Chief

Dentsu's Jack Bamberger is tapped

After months of searching, Marla Kaplowitz, MEC North America CEO, found her new head of digital operations in Jack Bamberger, who will oversee the agency’s offering across display, social, search,…

Fast Chat: Monique Nelson

New UniWorld CEO talks about leading a multicultural agency into the digital future

Monique Nelson’s experience as global lead for entertainment marketing at Motorola—where she led the launch of the ROKR in 2005—made her move to UniWorld Group five years ago a natural…

WPP, Aegis Report First-Quarter Results

Digital, emerging markets driving growth

WPP Group revised its 2012 forecast upward as it reported like-for-like revenue rose 4 percent in the first quarter. The Dublin-based company now expects “slightly better” growth of over 4…

ZenithOptimedia Offers New 'Live ROI' Set of Data Tools

Part of a new global rebrand

As part of a revamped “Live ROI’ global positioning, ZenithOptimedia is offering a new suite of tools to give marketers immediate insights from data platforms for sales, digital and consumer…