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Topic: Hulu

Hulu Names Mike Hopkins CEO, Forssell Out

Interim chief to leave the company

As reported, Hulu has struck a deal to make former Fox Networks Group president of distribution Mike Hopkins its new CEO, effective immediately. Less expectedly, interim CEO Andy Forssell will…

Fox's Distribution Head Mike Hopkins May Succeed Andy Forssell as Hulu CEO

Deal rumored to be close

Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason…

Sports Illustrated Is Testing a New Type of Paywall

What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

Ad Agencies Flock to MIPCOM in Search of Branded Content

The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

The Web Is a Lab for Marketable TV Content, and Vice Versa

Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

Hulu's Renewal of The Awesomes Promises Stability

Original Web series lands a second season on streaming service

Seth Meyers' offbeat superhero cartoon The Awesomes has lived up to its name as far as the brass at Hulu are concerned: the show has been renewed for a second…

At Comic-Con, Brands Join Forces for Big Activations

Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

Hulu Off the Market, Will Get $750 Million Cash Infusion

Worried brands can breathe a sigh of relief

Brands and agencies fearful that Hulu might be mismanaged by a new owner can breathe easier, as the video site is no longer for sale. Joint owners 21st Century Fox, NBCUniversal…

Appliance Brands Are Diving Into Digital This Summer

KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as…

Silicon Beach: Southern California's New Ad Agency Hot Spot

Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

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