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Topic: Hulu

New Movie Promotion Asks You to Dish on Your Closest Relations

Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

Mobile Branding Goes Dark

Hulu, Universal Pictures among brands using anonymous apps to target consumers

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on…

Hulu Gains Exclusive Rights to Stream 'South Park'

Will host full archive and new episodes in $80 million deal

Trey Parker and Matt Stone, co-creators of the long-running Comedy Central animated show South Park, have struck an exclusive deal with Hulu to host the series—including its 244-episode archive as…

Community Is Getting Its Six Seasons (No Movie Yet)

Yahoo renews quirky sitcom the day contracts expire

Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony…

Programmers Are Frustrated by a Lack of Netflix Metrics

Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

Hyundai Buys Solo Sponsorship of Hulu's Mario Batali Show The High Road

Series will promote the new Genesis

Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York,…

Community Might Still Get Its 6 Seasons and a Movie on Hulu

Sony 'in discussions' with streaming service

Human beings rejoice: the intricate misadventures of Greendale Community College's strangest clique may not be over yet. Community, Dan Harmon's critically beloved and nearly viewer-free sitcom, may yet get a reprieve…

Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split

Deal with Comcast includes dynamic ads

Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning. The networks are shifting focus,…

Rating the 2014 NewFronts

Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

7 Media Brands Shaking Up the 2014 NewFronts

Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

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