Topic: holiday campaign

How Adobe Helped FEED Projects Create Its Holiday Campaign in Just 7 Days

Take a peek inside the competitive, creative process

When Lauren Bush Lauren, founder and CEO of FEED Projects, attended the Adobe Summit last year on behalf of her brand, she met the Adobe team. They clicked instantly, and…

Holiday Season Means an Onslaught of Limited Edition Products

The classic, old marketing play of a false sense of scarcity

It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of…

JCPenney Switches Creative Agencies Yet Again

Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…