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Topic: holiday campaign

Type
Holiday Season Means an Onslaught of Limited Edition Products The classic, old marketing play of a false sense of scarcity

It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of…

December 2, 2013, 9:52 PM EST

JCPenney Switches Creative Agencies Yet Again Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…

October 8, 2013, 2:41 PM EDT

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