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Topic: Hill Holliday

BBDO N.Y. Launches Lowe's Daytona 500 Work

Latest sports spot as shop gets MLB account

This weekend during the Daytona 500, BBDO New York will break a new Lowe’s TV spot supporting its twelve-year sponsorship of the #48 Chevrolet driven by Jimmie Johnson. The ad…

TripAdvisor Launches Another Creative Review [Updated]

Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories

Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations

Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

Liberty Mutual Heads to Havas Worldwide, Optimedia

Creative, media business leaves Hill Holliday

Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop. With annual media spending of $150 million, the insurance company gives…

Lance Jensen Talks Cadillac and Where It's Taking American Luxury

Inside Rogue's two new CTS ads

IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the…

Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative

Brand continues social experimentation

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food…

Agencies Must Keep Talent Fulfilled and Engaged

Here’s to the freaks

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to…

John Hancock Launches a Review

Hill Holliday is the longtime incumbent

John Hancock, a signature financial services client at Hill Holliday for the past 29 years, is reviewing its creative and media business, sources said. Hancock spent nearly $23 million in measured…

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots

John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

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