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Topic: Havas Media

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Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

Reckitt Benckiser Expands Its Media Agency Roster Units of Interpublic, Dentsu pick up business

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's Zenith Media…

December 17, 2013, 10:51 AM EST

Programmatic Still Small Potatoes at Most Agencies Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

September 26, 2013, 4:24 PM EDT

Goodby Silverstein Wins Princess Cruises Agency well-versed in category

Goodby Silverstein & Partners is back in the cruise business. The Omnicom shop, which previously worked on Norwegian Cruise Line, Royal Viking and Crystal Cruises, has landed Princess Cruises, after…

August 23, 2013, 5:54 PM EDT

PHD Wins Carnival Cruise Lines' Media Account Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

August 9, 2013, 1:39 PM EDT

Reckitt Benckiser Reviews Its Global Media Account Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

August 2, 2013, 10:20 AM EDT

The 12 Smartest Media Agency Execs in the Business Today Adweek's 2013 Media All-Stars

Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops…

June 2, 2013, 11:11 PM EDT

Carnival Searches for Media Agency Incumbent Havas Media isn't defending

Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending. In a statement, Carnival noted that the company hasn't…

May 30, 2013, 1:22 PM EDT

Danone Global Media In Play Havas is North America shop

After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources. Danone's global measured…

April 25, 2013, 4:30 PM EDT

Interpublic Stacks Deck in Kmart's Review McCann, Draftfcb are IPG

Interpublic Group has to like its odds in the Kmart creative review. Two of the three finalists—McCann Erickson in New York and incumbent Draftfcb in Chicago—are units of Interpublic, according to…

April 5, 2013, 6:23 PM EDT

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