Topic: Gotham
Here we go again. Less than four years after hiring The Martin Agency as its lead creative shop, the pizza chain is reviewing its creative business again. Martin, an Interpublic Group shop…
Publicis Kaplan Thaler has won creative responsibilities for Sleepy's after a review. The agency outstripped fellow finalists Havas Worldwide and Gotham to land the mattress company's account. Each contender pitched out…
Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…
Two months after adding a credit card brand, Gotham has entered the retail arena. Sunglass Hut, a Luxottica Group brand with a global footprint, has hired the New York shop as…
Gotham is searching for a new creative chief as Marty Orzio leaves the agency after four years. The agency’s search is down to a handful of candidates with a hire expected…
Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand. In recent years, the companies…
Peter McGuinness poached a trusted lieutenant from his previous agency to drive integration at the Chicago office of DDB. Alan Snitow was director of strategy and innovation at Gotham in New…
After years of sharing a publisher with sister title Hamptons magazine, Niche Media’s glitzy lifestyle mag Gotham is getting its own publisher in David Katz, a Condé Nast veteran. Debra Halpert, the…
Frances Allen, chief marketing officer at Denny’s, discusses why she’s picky when choosing movie sponsorships—such as the recent Arthur Christmas tie-in—how she feels about the economy and why her brand…
Lyle Tick’s ticket out of the agency world comes from Bacardi. Tick, an account leader who has worked at DDB, Euro RSCG, mcgarrybowen, and, most recently, Gotham (where he was co-president),…
