Advertisement

Topic: Geico

Fox Sports Scores With Soccer

Sells out UEFA Champions League Final in record time

Fox sold out its ad inventory for the UEFA Champions League Final in record time, clearing the decks a good six weeks before Chelsea and Bayern Munich will square off…

Want to Skip Those Veloster Pre-Roll Ads? What's It Worth to You?

SpotXchange bows SkipIt, a service that allows users to bypass an ad for a small fee

You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company…

Geico Beats Rival Insurance Companies in a Taste Test

Take a sip and see

Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and…

Falling on Def Ears: Marketers Slow to Embrace HD Ads

Luddites could miss out on as much as $8.2 billion per year

If you own a television and take an interest in big-time sports, chances are you’re intimately familiar with the Geico brand. From October 2010 to September 2011, the insurance provider…

Buy Geico Insurance, Don't Get Eaten by Rescue Panther

New ads show less dangerous ways to save

These three new Geico ads from The Martin Agency are cute, but all of them have their glaring logical flaws. The couple who save money by getting the rescue panther…

Maxwell the Pig Makes Grand, Squealing Return for Geico

Adrenaline junkie hawks mobile app

Yeah, you're all sad this morning because Target left Wieden + Kennedy. But you know, nothing lifts your spirits quite like a pig screaming down a zip line. Yes, Maxwell…

Creating Sparks Instead of a Big Forest Fire

Brands still need a strong identity to pull it all together

Agencies should think of branding as a series of brush fires rather than one big forest fire, according to The Martin Agency’s Danny Robinson. Robinson, one of five creative leaders in…

Ad of the Day: Geico

The Martin Agency builds a little world around three rowing guinea pigs

Geico is the master of the mini-campaign. The insurance company still leans fairly heavily on the gecko and the cavemen, but sprinkles in loads of other ad characters and setups…

Do Not Hand Your Children Off to Robots, New Geico Ad Warns

Geico is back with a few new spots, taking a break from the "hypothetical questions" shtick in favor of strange money-saving situations. King among the new ads is "Robot Daycare,"…

Amazon Dominates List of Top Ten Google Advertisers

Insurance, telcos, among the other big spenders

MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by…

Advertisement