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Topic: Games

Facebook Ads Aim to Help Mobile App Marketers Designed to combat dreaded churn rates

Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to…

October 1, 2013, 4:00 PM EDT

Red Bull's Xbox Videos Garner 14-Minute Engagement Rate Uses its roster of athletes to get brilliant results

Red Bull has been averaging 14 minutes of consumer engagement via Xbox Live video banners as part of the brand's current "World of Red Bull" campaign. The effort debuted on the…

August 9, 2013, 8:31 AM EDT

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye 'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

July 7, 2013, 10:51 PM EDT

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

Google Bringing TrueView Ads to Apps, Games Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

February 26, 2013, 1:20 PM EST

Data Points: Rich Media The affluent still love print, but they spend more time online, with apps, games and social networks

The rich are just like the rest of us—they're spending more and more time glued to their screens, according to Ipsos Media CT's 2012 Mendelsohn Affluent Survey. Affluents' time online…

October 3, 2012, 6:25 AM EDT

Condé Nast Releases 'Fashion Hazard' iOS Game Arcade-style app lets users practice runway skills

Condé Nast might be best known for its glossy mags, but did you know that the publisher also has a digital media incubator? Since its inception in 2011, Condé’s Interactive Product…

August 15, 2012, 9:18 PM EDT

Facebook Gets Earful on How to Spend IPO Cash Ad world says search, data and mobile should be its priorities post IPO

With Facebook expected to go public this Friday, May 18, Mark Zuckerberg is already getting an earful from Wall Street about what he needs to do to boost earnings. Madison…

May 14, 2012, 12:04 AM EDT

Hasbro to Produce Zynga-Inspired Toys, Games First products will roll out this fall

It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed to…

February 9, 2012, 3:28 PM EST

'60s Ad for Hasbro's Pie Face: 'You'll Never Know When You'll Be Hit!'

With pie attacks all the rage again, perhaps Hasbro will bring back Pie Face, the 1960s game that challenged children to hit themselves in the face with whipped-cream pies. "Turn…

July 19, 2011, 12:43 PM EDT

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