Topic: Fossil

Tech-Savvy Brands Share 4 Vital Tips for Going All in on Wearables

Fossil, FitBit say flexibility and social are key

BARCELONA, Spain—Connected devices and the so-called Internet of Things has been a massive theme at this year's Mobile World Congress, particularly in fitness. A quartet of brands today spoke about how…

R/GA Takes Lead on Fossil's Social Media Efforts

Will help create 30th anniversary work

R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories. The assignment encompasses social strategy, analytics, content creation, publishing and campaign development…

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside

Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…