Topic: Erwin Penland

At Erwin Penland, CMO Will Replace Retiring Co-Founder Joe Erwin

Joe Saracino will assume the top position in 2016

One week after Erwin Penland co-founder and president Joe Erwin announced he will step down from his position and retire from the advertising industry at the end of the year, the…

Erwin Penland President and Co-founder Retires After 3 Decades in Advertising

Joe Erwin will focus on education and other passion projects

Old-school ad man, entrepreneur and one-time chairman of the South Carolina Democratic Party, Joe Erwin announced his retirement Monday, nearly 30 years after he founded the agency Erwin Penland in…

Here's Why Denny's Anthropomorphized Its Grand Slam Breakfast

Web series has nearly 16 million views

Denny's may be a 62-year-old brand, but it's one that understands the Internet. The restaurant chain's snarky online persona, crafted by Erwin Penland, has kept its brand awareness high. But what…

Is Tom Brady's Brand Too Big to Fail After Deflategate?

Experts now surprisingly split on QB's marketability

As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability.  On Wednesday, Tom Brady was singled out by the…

Saatchi's Con Williamson Lands at Erwin Penland

Two other colleagues also join the shop

Con Williamson has become a bigger player at a smaller agency. The outgoing creative chief at the New York headquarters of Saatchi & Saatchi is the new chief creative officer of…

Denny's Is Now a Top 5 Client at Erwin Penland

Expanding relationship dates back to 2007

The consolidation of the Denny’s creative account at roster shop Erwin Penland makes the restaurant chain a top five client. The Interpublic Group shop, which is based in Greenville, S.C., has…

Erwin Penland Enters New York Market

S.C. shop's expansion aided by sibling Hill, Holliday

Call it New York on a budget. South Carolina shop Erwin Penland is entering the world's largest advertising market, but rather than swallow the high rental costs associated with the…