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Topic: Edelman

6 Social Media Archetypes for the Modern-Day Brand Influencer

Machine learning software identifies top 2016 trends

Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have…

Edelman Hires Former Leo Burnett Exec, Moves Further Into Ad Agency Territory

Mark Renshaw to lead global brand practice

In 2013, Edelman stunned the public relations industry by reversing its opposition to paid media placements as the world's largest communications firm effectively pivoted into marketing. Today the company further strengthened…

Ad of the Day: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign

'Collabograms,' from Edelman, begins with a tattoo artist and a gold leaf sign painter

Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get? A gaudy gilded shrine to the…

How Will Smith Changed His Entire Outlook on Life (and Why He's Sorry for Wild Wild West)

Star tells Cannes audience about his quest to live with purpose

CANNES, France—Even before achieving stardom at an impressively young age, Will Smith learned a lesson that would end up shaping his career while taking decades to truly sink in. It happened,…

Here's the Definitive Plan for Your Week at Cannes

Adweek's day-by-day recommended schedule for the 2016 Lions

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, Adweek's…

Designers, Can You Solve the Mystery Hidden Inside This Photoshop File?

Adobe unveils sequel to last year's celebrated Halloween contest

Adobe and Edelman San Francisco had a surprise hit last Halloween with their "Photoshop Murder Mystery"—a crime hidden inside a Photoshop document, which designers could solve by sifting through the…

4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing

Think mosh pit, not assembly line

Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it.…

Jamie Oliver Gives Brands Advice and a Warning: Be Honest and Clear ... Or Else

Unhealthy food is now killing more than starvation, chef says

CANNES, France—Chef and health advocate Jamie Oliver was clearly an audience favorite at the Cannes Lions, but that's not to say he only had kind words for the marketing industry. Asked…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

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