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Topic: Earnings

Facebook Served 39 Percent More Ad Impressions in Q1

Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

Google's Future Lies in Glass and Fiber, Present Is In Ads

Ad revenue up 16 percent in first quarter

The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…

Omnicom's Net Income Flattens in Q1

Quarterly revenue grows just 3 percent

Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net…

Yahoo Ad Revenue Slides Amid Mobile Gap, Reduced Inventory

Web traffic also declines but the slide slows

Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…

Interpublic Sees No Revenue Gain Last Year

Holding company blames past account losses

Interpublic Group reported no growth in revenue in the fourth quarter and for all of 2012, blaming the “significant impact” of account losses in U.S. operations in 2011 and 2012. Net…

LinkedIn Getting More Serious About In-Stream Ads, Mobile

Company nearly doubled advertiser base in 2012

LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from…

AOL Rebrands Its Advertising.com Group

Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

Facebook Execs Tout Mobile, Targeting

Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…

Yahoo's Alarming Q4 Display and Search Numbers

Banner prices up but demand down

Yahoo CEO Marissa Mayer said during the company’s last earnings call in October that “there’s potentially more upside in search [than display advertising].” Yahoo’s fourth-quarter earnings report—her first full period…

Google Finally Crosses $50 Billion Annual Revenue Mark

Company begins to reverse CPC declines, mobile pricing stabilizing

Last year Google finally crossed the $50 billion mark, growing 32 percent from 2011 to close 2012 with $50.2 billion in annual revenue. Search and display advertising are likely the…

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