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Topic: Dior

How Art Basel Miami Beach Became a Major Draw for Marketers Luxury mags and sponsors flock to art fair

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by…

November 17, 2014, 12:02 AM EST

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere After a few posts, the brand has competitors beat

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. Chanel posted its…

October 14, 2014, 3:29 PM EDT

The 10 Best Branded Instagram Videos of the Week GoPro and Michael Kors stand out among the winners

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as…

September 18, 2014, 7:01 AM EDT

The 10 Hottest Branded Instagram Videos of the Week Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

September 12, 2014, 2:10 PM EDT

Top 10 Branded Web Videos: Dior Tops Chart With Charlize Theron 'Gold' Spot Plus, Land Rover goes galatic

Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way…

September 10, 2014, 2:12 PM EDT

Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior Just don't overthink it

There's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a product rather…

September 10, 2014, 1:32 PM EDT

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

July 1, 2014, 11:27 PM EDT

Jennifer Lawrence's New Dior Ads: Totally Gorgeous, or a Photoshopped Mess? Different look for the Oscar winner

You might think that Dior, after paying Jennifer Lawrence a lot of money to be an endorser, would want the woman in its new ad to look pretty obviously like…

February 25, 2014, 10:52 AM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Robert Pattinson Has Become a Man [Video] Selling perfume he has joined the male elite, says Mad Woman Lauren Reeves

Hello! Lauren again. ... Have you ever wondered what's really going on with all those ads we've been seeing lately? I've been doing some real detective work this week, getting…

October 2, 2013, 3:12 PM EDT

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