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Topic: Dior

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

July 1, 2014, 11:27 PM EDT

Jennifer Lawrence's New Dior Ads: Totally Gorgeous, or a Photoshopped Mess? Different look for the Oscar winner

You might think that Dior, after paying Jennifer Lawrence a lot of money to be an endorser, would want the woman in its new ad to look pretty obviously like…

February 25, 2014, 10:52 AM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Robert Pattinson Has Become a Man [Video] Selling perfume he has joined the male elite, says Mad Woman Lauren Reeves

Hello! Lauren again. ... Have you ever wondered what's really going on with all those ads we've been seeing lately? I've been doing some real detective work this week, getting…

October 2, 2013, 3:12 PM EDT

Ad of the Day: Robert Pattinson Finds a New Circle of Hell for Dior Homme Roasting with Romain Gavras

When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme…

September 3, 2013, 11:58 AM EDT

Dior Ad Banned as Natalie Portman's Eyes Look Too Damn Beautiful This time, even L'Oréal complains

It's been a while since I'd heard from Britain's Ad Standards Authority, so I was excited to learn that they dropped their mighty ban hammer on a Christian Dior mascara…

October 24, 2012, 1:05 PM EDT

Ad of the Day: Dior TBWA's J'adore opus channels the beauty and power of Charlize Theron

Charlize Theron is unquestionably a badass. The South African-born model and actress, whose life story features some astounding highs and lows—she won the Oscar for Monster, but her father, himself a…

September 7, 2011, 1:49 PM EDT

Dior helps Ian McKellen lose the wheelchair

This week's unlikely advertising theme: dudes miraculously getting up out of their wheelchairs. It happened in yesterday's stirring Johnnie Walker spot from BBH. And it happens again in this less…

December 10, 2010, 9:54 AM EST

Guy Ritchie, Jude Law make inane Dior film

Guy Ritchie directed Jude Law (and Slovak model Michaela Kocianová) in this new short film for Dior Homme, which gets high marks for perfecting some of the high-end fragrance…

September 8, 2010, 12:10 PM EDT

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