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Topic: Dior

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media

Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

Town & Country Partners With Dior for Paris Travel Guide

March supplement draws from magazine's archives

In addition to Town & Country's usual luxe lifestyle coverage, readers will find a bonus in the new March issue: A 16-page pull-out guide to Paris, sponsored by quintessentially Parisian…

Natalie Portman, a Runaway Bride, Gets a Helicopter Rescue in Miss Dior Ad

Director Anton Corbijn says his vision is a feminist one

In this attractive new Miss Dior spot, Natalie Portman outdoes Julia Roberts' runaway bride by nabbing a helicopter after she ditches her groom at the altar. Portman's escape, soundtracked by…

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better

A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

How Art Basel Miami Beach Became a Major Draw for Marketers

Luxury mags and sponsors flock to art fair

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by…

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere

After a few posts, the brand has competitors beat

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. Chanel posted its…

The 10 Best Branded Instagram Videos of the Week

GoPro and Michael Kors stand out among the winners

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as…

The 10 Hottest Branded Instagram Videos of the Week

Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

Top 10 Branded Web Videos: Dior Tops Chart With Charlize Theron 'Gold' Spot

Plus, Land Rover goes galatic

Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way…

Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior

Just don't overthink it

There's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a product rather…

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