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Topic: digital review

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4 Shops Vie for Honda's Digital Account Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

May 20, 2014, 11:48 AM EDT

Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

Nintendo Adds Deutsch L.A. to Its Roster Primary focus will be digital marketing

Deutsch LA has filled the hole where Sony PlayStation used to be. The Interpublic Group shop has joined Nintendo’s roster of creative agencies after a review, the company has confirmed. Principally,…

September 17, 2013, 2:29 PM EDT

JPMorgan Chase Calls a Digital Review Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

August 6, 2013, 4:43 PM EDT

Reckitt Benckiser Picks Digital Shop for Cold Remedies Agency formerly known as LBi to handle 3 brands

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…

May 14, 2013, 5:17 PM EDT

Reckitt Benckiser Conducts Digital Search Assignment covers 3 healthcare brands

Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands. Sources…

November 7, 2012, 8:29 PM EST

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