Topic: Deutsch

3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen

The Golden Sisters weigh in

Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider. "Old Wives Tales," a new campaign from Deutsch LA for the automaker's Passat…

Jägermeister Takes Handcrafted to Next Level With Three Incredible Wooden Works of Art

Deutsch's '56 Parts' campaign

We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New…

The West Coast Wins Deutsch's Succession Race

L.A. execs take over North America roles

In Deutsch's succession race, the West has won. The Interpublic agency named Mike Sheldon—Deutsch L.A.'s chief—as CEO, Deutsch North America, with oversight of the L.A. and N.Y. offices. The company announced…

Advertising Could Use Another Adorable Dog, Right? Sure It Could, Says Dr Pepper

Meet the mop

Deutsch LA unleashes some potent adorbs for Dr Pepper in this ad starring a super-shaggy "mop dog"—a Hungarian herding pooch known as a Puli with a dreadlock-style corded coat. Try as…

Deutsch Takes on Sherwin-Williams' Other Consumer Brands

Assignment includes Dutch Boy, Krylon, Thompson's WaterSeal

McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands. Deutsch's assignment encompasses the likes of Dutch Boy, Krylon,…

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

Sprint Narrows Broadcast Search to Final Two Agencies

$450M in TV ads at stake

Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet…

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

McKinney Fills Its Top New Business Role

Adam Levine is the new CMO

Adam Levine's on-again, off-again pursuit of new business is on again. The veteran account and business development chief who has worked at DDB, Draftfcb and most recently Deutsch, has filled the…

Choice Hotels Picks New Agencies

McCann, MRM//McCann inherit the business from Doner

Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts. Media spending…