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Topic: Deutsch

It's a Crime That Volkswagen's 'Mask' Ad Isn't More Frightening Tepid use of a masked man

Deutsch's new "Mask" commercial for Volkswagen's Beetle Convertible is well crafted—fine pacing, solid direction from Noam Murro, interesting photography, the "Trololo" song tossed in for good measure. But that doesn't…

February 14, 2013, 9:18 AM EST

Taco Bell Gives Notorious B.I.G.'s 'Big Poppa' the Spanish Treatment, Too Another job for Google Translate

By its own admission, Taco Bell agency Deutsch in Los Angeles used Google Translate to put together Spanish lyrics for the version of Notorious B.I.G.'s "Big Poppa" in this ad—much…

February 8, 2013, 1:23 PM EST

Lenovo Selects an Agency for U.S. Media Digitas succeeds Neo@Ogilvy on the business

Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…

February 7, 2013, 11:16 AM EST

Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad Model, actor require a reported 45 takes

Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring…

February 1, 2013, 7:08 AM EST

Why Cries of Racism Won't Sink Volkswagen's Super Bowl Ad Deutsch spot still likely to air

For Volkswagen, one of the most celebrated Super Bowl advertisers of recent years, it's been a tough 24 hours. After the company released its 2013 Super Bowl spot (posted below)…

January 29, 2013, 1:01 PM EST

Old People Behaving Badly: It's Taco Bell's Super Bowl Spot Epic night out from the nursing home in Deutsch :60

Old people doing absurdly youthful things. It's a time-honored comedy staple that Taco Bell fully embraces in its 2013 Super Bowl spot—a 60-second salute to octogenarian debauchery driven by a…

January 29, 2013, 11:45 AM EST

Volkswagen's Super Bowl Spot Turns Glum White Office Workers Into Happy Jamaicans Deutsch's :60 hits YouTube

Are you a typical white corporate American office drone with a case of the Mondays? It would help a whole lot if you were Jamaican—or at least talked like one. That's…

January 28, 2013, 8:00 AM EST

Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains Deutsch :30 includes Danica cameo

Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register…

January 25, 2013, 9:09 AM EST

YouTube's Saddest Stars Get Happy in VW's Super Bowl Teaser Deutsch/LA has Jimmy Cliff lead them in song

Volkswagen turns some notorious frowns—those seen by millions on YouTube—upside down in Volkswagen's just-released teaser for its Super Bowl commercial. The eHarmony cat lady, politician Phil Davison and minor-league baseball manager…

January 24, 2013, 11:40 AM EST

87-Year-Old Man Vandalizes Football Field in Taco Bell's Super Bowl Teaser This guy knows how to 'Live más'

The star of Taco Bell's upcoming Super Bowl spot certainly has "lived más"—for 87 years and counting. The fast-food chain on Friday released "Grandpa Goes Wild," a 54-second teaser for its…

January 18, 2013, 3:22 PM EST