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Topic: Deutsch

Ad of the Day: Volkswagen Laughter isn't the best medicine in this Deutsch spot for the Jetta TDI

Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now,…

March 4, 2013, 1:56 PM EST

Gardiner Exits Deutsch New York Veteran at the shop was partner, media chief

Today is the last day at the New York office of Deutsch for chief media officer and partner Peter Gardiner, who has been at the agency since 2000. Without offering specifics,…

February 28, 2013, 11:21 AM EST

How Volkswagen Found the Perfect Moment for Its Latest Safety Spot Inside Deutsch's 'Baby' ad for Jetta

IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an…

February 26, 2013, 6:07 AM EST

Carat Wins Sony PlayStation Media Business shifts from Deutsch LA

Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…

February 25, 2013, 11:39 AM EST

Microsoft Wants You and Your Incredible Hovercraft to Switch to Outlook.com Email High-energy launch from Deutsch

Whoa, the personal hovercraft in this new ad for Microsoft's souped-up Outlook.com email service is awesome! Look at it go—va-room! The spot, from Deutsch in New York, works hard to…

February 20, 2013, 11:44 AM EST

Adweek's Top 10 Commercials of the Week: Feb. 8-15 Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

February 15, 2013, 10:18 AM EST

It's a Crime That Volkswagen's 'Mask' Ad Isn't More Frightening Tepid use of a masked man

Deutsch's new "Mask" commercial for Volkswagen's Beetle Convertible is well crafted—fine pacing, solid direction from Noam Murro, interesting photography, the "Trololo" song tossed in for good measure. But that doesn't…

February 14, 2013, 9:18 AM EST

Taco Bell Gives Notorious B.I.G.'s 'Big Poppa' the Spanish Treatment, Too Another job for Google Translate

By its own admission, Taco Bell agency Deutsch in Los Angeles used Google Translate to put together Spanish lyrics for the version of Notorious B.I.G.'s "Big Poppa" in this ad—much…

February 8, 2013, 1:23 PM EST

Lenovo Selects an Agency for U.S. Media Digitas succeeds Neo@Ogilvy on the business

Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…

February 7, 2013, 11:16 AM EST

Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad Model, actor require a reported 45 takes

Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring…

February 1, 2013, 7:08 AM EST

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