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Topic: Deutsch

Deutsch L.A. Lands HTC North America

Previously handled by Ogilvy

HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year. Deutsch was originally awarded the North American business in August of…

Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads

Deutsch fine-tunes the brand's dated masculinity

IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors…

Taco Bell Brings the Sex Song 'Afternoon Delight' Back to Its Foodie Origins

Suggestive 1976 hit comes full circle

If you think it's a stretch that Taco Bell is repurposing midday bang ballad "Afternoon Delight" as a metaphor for going to Taco Bell, you're really going to be shocked…

GoDaddy Unveils the First Super Bowl Ad of Its Post-Sleaze Era

Pumped-up Danica just wants a spray tan

GoDaddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year's game—but it's mostly male, and it's absurdly…

Volkswagen Pledges to Put Everything You Love in One Super Bowl Ad

For science

If you like puppies, bikinis, babies, dinosaurs, pirates, Carmen Electra and Abraham Lincoln, then have I got the Super Bowl ad teaser for you. Volkswagen, always a highly anticipated advertiser in…

GNC Finds a New Lead Agency

Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

Y&R Lands Microsoft B-to-B Assignment

Deutsch, Crispin also pitched

Young & Rubicam has won a pitch to develop Microsoft's next b-to-campaign, business which has been handled by Deutsch, which also competed for the latest initiative along with Crispin Porter…

The 10 Most Watched Ads on YouTube in 2013

These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

Tree-Top Ornament Who's Seen It All Finally Gets to See Netflix Streaming This Holiday

Deutsch/LA spot spans 34 years

Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn. In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a…

Deutsch Back on J&J Roster With Acuvue

Past client link

Past client connections at Johnson & Johnson paid off for Deutsch as it picked up Acuvue from corporate Interpublic sibling McCann Health. Ashley McEvoy, who was named company group chairman of…

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