Topic: Crayola

How Silly Putty Became the World’s Most Malleable Toy

A bungled WWII chemistry experiment saved by an adman

A few days shy of Christmas 1968, the Apollo 8 mission blasted off from Cape Kennedy, Fla., with Captain James Lovell and two other astronauts aboard. The mission would accomplish…

Crayola Expands Its Palette With Major Push Into Toys This Holiday

Six colorful new spots from mcgarrybowen

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign. The…

Adweek's Brand Paternity Test: Who Owns What?

Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…