Topic: Crayola

Ad of the Day: Zach King's Drawings Spring to Life in This Epic Bedroom Battle for Crayola

The coloring brand finds a like-minded creative endorser

Crayola teamed up with filmmaker and YouTube star Zach King to bring you this three-minute film featuring the crayon company's digital-era hero—the blocky mannequin from its Easy Animation Studio interactive coloring kit.  "A…

How Silly Putty Became the World’s Most Malleable Toy

A bungled WWII chemistry experiment saved by an adman

A few days shy of Christmas 1968, the Apollo 8 mission blasted off from Cape Kennedy, Fla., with Captain James Lovell and two other astronauts aboard. The mission would accomplish…

Crayola Expands Its Palette With Major Push Into Toys This Holiday

Six colorful new spots from mcgarrybowen

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign. The…

Adweek's Brand Paternity Test: Who Owns What?

Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…