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Topic: Collective

Here’s What Really Matters When It Comes to Political Digital Video Campaigns

Reports show what voters view and which ads resonate

To Scott Goodstein, the world of political advertising for a high-stakes campaign like the current presidential race between Hillary Clinton and Donald Trump comes down to just three things: "Time,…

Pandora's Ad Campaign Wants People to Flip Out Over Their Favorite Music

Includes work with 33 social media influencers

Listening to a long-lost favorite song stirs up crazy emotions, at least in Pandora's new campaign. Back in December, the music-streaming app launched a new feature called Thumbprint Radio, which compiles…

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

Make It a Double: Software Retargets TV Viewers Online

Aims to help brands coordinate television and digital ad buys

Collective today is announcing a marketing software product called TVA Channels, which helps brands retarget television viewers online via comScore's 250 top-rated websites. The New York-based company says the product…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

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