Topic: Collective
Type
Make It a Double: Software Retargets TV Viewers Online
Aims to help brands coordinate television and digital ad buys
Collective today is announcing a marketing software product called TVA Channels, which helps brands retarget television viewers online via comScore's 250 top-rated websites. The New York-based company says the product…
Ad Wreck
VC-backed ad tech firms have arguably inflicted one big mess on digital advertising
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
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